About
We are
Fresh
We are
Igloo
igloo is the sum of 13 years of soulful design, hundreds of meaningful challenges, and a relentless drive to keep telling stories that go beyond a simple briefing.
We design with head, heart, and a pinch of obsession for detail. We’re inspired by travel, books of design, unexpected conversations, and typefaces that speak.
Every project we take on has its own narrative, a coherent visual system, and a clear purpose: to communicate with precision and move without artifice.
We’re a small studio that creates big ideas. That makes noise from silence.
We’re driven by a minimalist, conceptual, and authentic approach to design, one that endures, adapts, and makes a difference.
At igloo, every detail has a reason. And every reason, a story worth telling.
Team
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Paola Coiduras Piedrafita
Designer and art director
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Eric Novo García
Creative director
Our story
The story of igloo began in 2005, although we didn’t know it at the time. Two advertising students in a new city (Segovia), and a path that had just started to cross.
Years later, after studying and working between Madrid, Edinburgh, Zaragoza and Pontevedra, we opened our studio in Huesca in 2012 full of excitement, a touch of vertigo, and a firm purpose: to do things right.
Paola is our art director: an expert in branding, editorial design, illustration and packaging.
Eric is creative director: strategy, naming and project direction are his terrain.
We complement each other to transform ideas into solid, creative identities.
At igloo, we think, design and produce from strategy to the finest visual detail. Our purpose is to create solutions with a distinctive character, ones that stand out and are clearly understood, here and anywhere in the world. Always with a tailor-made approach, so that each brand says what it needs to say… and says it well.
Miscellanea
Awards
Since the beginning, our work has been recognized both nationally and internationally with awards such as:
Golden Anuaria: Miscellany2022 • Selection Anuaria: Logotype2022 • Selection Anuaria: Packaging2022 • Selection Anuaria: Posters2022 • Silver Laus: Naming2018 • German Design Award: Nomination. Packaging2019 • Golden Anuaria: Miscellany2017 • Golden Anuaria: Miscellany2016 • Selection Anuaria: Packaging2016 • International Design Awards by Marc Praquin2015 • Golden Anuaria: Miscellany2015 • Golden Anuaria: Visual Identity2015 • Selection Anuaria: Logotype2015 • Selection Anuaria: Posters2015 • Selection Anuaria: Visual Identity2015 • Clap Platinum: Miscellany2014
Publications
In recent years, we have been featured in various media outlets, magazines and specialized blogs:
Magabook ADG Laus 18 · Book of the Year Design and Design · Images Publishing · Revista Visual · Diario del Alto Aragón · IdN World · Chois Gallery #32 · Graffica · Etapes · The Dieline · Experimenta Magazine · Packaging of the World · Package Inspiration · Favorite Design · World Brand Design Society · Macho Dominante · World Packaging Design · Under Consideration · No me toques las Helvéticas · Design and Design · Cosas Visuales · Área Visual · Domestika top ten 2015 · Page Magazine
Services
Art Direction · Graphic Design · Brand strategy · Naming · Corporate Visual Identity · Rebranding · Communication Campaigns · Poster Design · Illustration · Packaging Design · Product design · Environmental Design · Editorial Design · Web Design · 3D Design
Fresh Design
Fresh Design is our way of understanding design through creativity, clarity, and innovation. It’s not just an aesthetic, it’s our philosophy. A philosophy that blends freshness, dynamism, and strategic thinking. Minimalism with intention, vibrant or natural color palettes, typefaces with personality, and compositions that flow with ease and balance.
Beyond the visual, Fresh Design aims to tell stories in a coherent way, connect with the audience, and bring real value to every project. It’s design with personality, with intention, and with a perspective that always looks freshly toward the future.