Pukkel
Custom packaging design and illustration for the "takke away" service of Pukkel restaurant in Huesca, Spain.
Pukkel, a signature healthy food restaurant that opened in 2021, faced the uncertainty of launching its "take away" service before opening its physical location due to COVID restrictions. To reinforce its identity, the packaging reflects key elements of the restaurant's interior, such as the floor tiles, circular tables, and glassware. Using illustrations based on these geometric shapes, the boxes and stickers convey a fresh and relaxed style, bringing the essence of the restaurant to every order.
The green boxes reinforce the connection with nature and healthy food, while the graphics, inspired by elements of the restaurant, create a unique identity. An eye-catching packaging that does not go unnoticed.
We created a system of icons using only two shades to maintain the essence of the brand, achieving a distinctive presence and character.
Hummus | Takke Away | Pokke | Cockktail
