Amares

Amares is a corporate visual identity project developed for a gourmet preserves brand from Rabat.  

We created the naming, visual identity, and packaging design to reflect the high quality of the products with a subtle vintage touch.  

Using the naming as the central communication element, we designed the different product varieties inspired by the various states of the sea (*calm sea, choppy, rough, stormy...), blending concept and aesthetics into a unique identity.